We live in a rapidly changing world of global civilization, where the development of information technology plays the most key role in this process.

The book (code), the main carrier and accumulator of knowledge, has been a symbol of education and culture for several millennia. But in the process of evolution, the book gives way to an easier and more universal tool.

Reading a book is not an easy task these days. She takes time, does not accept fuss. You need to immerse yourself in it, tune in, use memory, feelings and imaginative thinking.

The iPhone, on the other hand, is the quintessence of design and technology in one small item. When it is turned on, a person does not need to bother himself with imaginative thinking, memory and feelings. The perfect picture is updated every second, constantly pleasing the insatiable eye. This is the ideal embodiment of modern civilization, in which constant consumption and entertainment is its most important component.

There was a total dependence on a spectacular picture sliding on the surface, games, news. At the same time, an unprecedented ability to communicate opened up to humanity in the presence of constant nutritional energy for the device itself.